About Us
Pink Hijab Initiative TZ
About Pink Hijab Initiatives TZ
Pink Hijab Initiatives TZ is nonprofit organisation whose primary purpose is to inspire, educate, encourage and increase awareness to women in respect of their rights and responsibilities economically, politically and socially in various sectors in Tanzania.
It began in 2016, with a mandate to empower Women & Youth through constructive engagement and participation in capacity building, networking dialogue, research and communication, health related programs, information sharing and advocacy.
Pink Hijab Initiative TZ
Thematic Areas of Focus
Strategic Direction and Thematic Focus Areas
The PHIT Strategic Plan 2025–2029 reflects a renewed commitment to positioning PHIT as a national leader and regional knowledge hub. While PHIT will continue focusing primarily on Tanzanian women and youth, it will share models and practices with regional peers through cross-border partnerships, regional dialogues, and joint programming.
| Thematic Pillar | Strategic Focus |
| 1. Education and Learning Transformation | Expand access to quality education, digital literacy, soft skills, and leadership pathways for youth and women. |
| 2. Economic Empowerment and Financial Inclusion | Promote entrepreneurship, access to finance, savings groups, and capacity-building for sustainable income generation. |
| 3. Environmental Sustainability and Climate Action | Empower communities with climate resilience skills, clean energy solutions, and environmental education. |
| 4. Gender Equality and Social Inclusion (GESI) | Embed gender equity, disability inclusion, and human rights in all programs and partnerships. |
| 5. Faith, Identity, and Cultural Empowerment | Foster interfaith harmony, celebrate cultural identity, and cultivate values-based leadership. |
| 6. Health and Wellbeing | Promote menstrual hygiene, mental health, nutrition awareness, and accessible health services for youth and women. |
| 7. Digital Engagement and Advocacy | Leverage storytelling, social media, and digital platforms to mobilize support, influence policy, and scale impact. |
Phased Thematic Focus (2025–2029)
To ensure focused delivery and optimal resource use, PHIT will implement the seven thematic pillars in a phased manner. This approach allows for deep investment in foundational areas first, while gradually expanding to address broader systemic needs.
| Year(s) | Primary Focus Areas | Supporting Areas |
| 2025 – 2026 | Education and Learning Transformation, Economic Empowerment, Health and Wellbeing | |
| 2027 | Gender Equality and Social Inclusion (GESI), Environmental Sustainability | |
| 2028 – 2029 | Faith, Identity and Cultural Empowerment, Digital Engagement and Advocacy |
This phased implementation ensures stronger capacity, greater community ownership, and more measurable outcomes. The pillars remain integrated throughout the plan but will be prioritized according to resource availability, stakeholder demand, and strategic entry points.
The Faces Behind PHIT
Our Team
Hajjat Khadija Omar Kayanda
Founder
+255718322513
khadija.omar@pinkhijab.or.tz
Mrs. Kayanda is a mother, a married woman, and a passionate and aspiring Muslim African, Tanzanian woman. She was born in Tanzania, raised in Kenya, before returning home in Tanzania in her late teenage years to complete her education and pursue career opportunities. Mrs. Kayanda has been working in Logistics, Events and Project Management for more than 14 yrs.
She holds qualifications in Project Management, Logistics and Office Management. Her decade’s long experiences have seen her work with various high profile organisations including AMREF and REPOA. She has consulted and advised on several women empowerment and entrepreneurship initiatives including the Graca Machel Trust's Women Entrepreneur, as well as served as the National Coordinator for the WAELE (Women Advancement for Economic and Leadership Empowerment) Africa Foundation. In 2018 -2019, she was selected as Tanzania's ambassador to the Think Tank International’s Young Leaders Initiatives.
In recent years, Ms. Kayanda has channeled her energy to promote women-led local community development in Tanzania as founder and one of the coordinators of the hugely successful Pink Hijab Initiative Tanzania. She currently works fulltime as an Events and Partnership Manager with REPOA, a leading policy think tank in Tanzania.
Founder
